Technical & Strategy Consulting
I’ve seen almost everything that can go right – and wrong – with websites of different types. After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. Completing a comprehensive SEO website audit is just the beginning of your optimization journey. For the other SERP features, the exact optimization techniques change based on which SERP feature you’re targeting. Once you know which SERP features you’re missing out on, you can start thinking about how to optimize for them. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain.
- In fact, skipping regular checkups can totally mess up your website.
- Sometimes there are valid reasons for allowing a page to return a 404 status.
- It makes sense, though, as their background results in better service and results.
- Before you choose an agency, look at what their audits include.
Successful multi website domain and brand migration whilst increasing non-brand search traffic.
Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu. There, you’ll see a list of 404 error pages that indicate broken links. Rectify any errors by removing the links or setting up appropriate 301 redirects, then request confirmation from Google to validate and implement the solutions. With this free SEO audit tool, we can analyze your website uptime, user behavioral metrics, response time, loading speed, and dozens of other variables.
If you have existing keyword targets, we can analyze your choices and your performance for each of them here; otherwise, we can help you generate a vision for the future. Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale. You receive regular backlink reports included in your standard monthly SEO work reports. But more than just looking at indexing, our SEO audit will help explain why you are not ranking well compared to the competition.
Ontdek hoe je een SEO Audit uitvoert
Always aim to leave the reader with immediately actionable next steps such as calls-to-action or links to resources. In the first part of your website audit, I’d focus on how users navigate your website — from your homepage to blog posts, to landing pages, and any related content in between. Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools. Website audits usually evaluate a site for its content and technical performance. For example, Google’s primary goal is to serve the best and most trustworthy content to users from reputable sources. Sites that comply with data privacy requirements will most likely be viewed as more authoritative than those that don’t have these essential legal policies.
While SEO requires more time and energy to drive traffic, paid search can quickly generate results. Allocate part of your budget towards testing these campaigns before using insights gained to modify and enhance your SEO plan. An in-depth audit examines all aspects of your website, from technical infrastructure to content strategy and backlink profile. This chrome extension is useful for identifying broken links on a page-by-page basis.
The tool will give you an edge if you’re in a competitive niche. I took three different types of content and ran them through the tool. The bottom line is that Claude’s SEO Anomaly AI models are more advanced and provide accurate insights that ChatGPT couldn’t compete with. I tested the same piece of content in both ChatGPT and Claude. They are customised specifically for your content , pointing out exactly what needs to be fixed.
Many websites rush straight into link building, generating hundreds or even thousands of low-quality backlinks with exact-match anchor texts, before laying any SEO groundwork. You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context. This clarity helps search engines understand why your content is relevant for a given query. After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter).
