The more helpful and relevant a page is to someone’s search intent—i.e., what they want to get out of the results—the more optimized it is for search. Sometimes, Google chooses not to display your meta description and will generate its own for you. If you are using Chrome as your browser (like 73% of all internet users), there’s a really easy way to see the page title of the current page you are on. You can’t talk about anything SEO-related without touching on the importance of high-quality content.

What is local SEO? A complete local SEO guide for businesses

Google introduced a new search algorithm called page experience. It refers to a set of signals that measures user experience when interacting with a web page. Optimizing technical SEO will guide a search engine like Google to easily detect and index your pages. As a result, it will reward a website with well-optimized technical SEO with a higher rank in the search results. Optimizing your landing pages with keywords can improve your BHS Links Google’s Quality Score and increase your site’s visibility.

You can continue to break down topics into additional subtopics to help drive your keyword research. This 16 step website audit, created by Joshua Hardwick, takes a few hours and costs $7 if you don’t already have a subscription with Ahrefs. Every Squarespace website template has built-in responsive design, so your website shows up well on desktop or mobile devices.

Search

By linking relevant pages together, you can guide users through your website, ensuring that they can easily find the information they seek. SEO stands for search engine optimization and refers to using keywords, website structure, and metadata to help your website rank well in a search engine’s results. When a business pays for its website to display on the first page of results, that’s considered pay-per-click (PPC), and SEO isn’t necessarily required. SEO strategies, such as keywords and backlinks, work by helping search engines find your website and rank it highly. Search engines like Google are constantly scanning the internet for websites and then using an algorithm to rank those websites by relevance in an index.

• If you’re someone curious to know what SEO is all about and why it matters so much in today’s business-driven world you’re at the right place.
• Use the Semrush Local toolkit to streamline and improve your local SEO strategy.
• A site with well-implemented SEO has an excellent chance to appear on the top search results and get an increase in traffic.
• As you can imagine, ‘Read more’ is the only link they have in place.

Google AI Overview results aren’t just based on the relevancy of the content on a site. They also consider social signals collected on different brands across social media platforms, review sites, and referral links placed on other high-authority websites. So how can you use the power of search engines to grow your business?

They are also useful to spread link equity (value passed from one website to another site). Well, on-page SEO is the art of fine-tuning your web content to be both user-friendly and search engine-friendly. Mastering SEO begins with understanding the fundamental building blocks, and at the core of it all are keywords. UX, which stands for “user experience,” revolves around ensuring a seamless and delightful experience for users once they arrive on your website. So, algorithms guide the decision-making, crawling explores the web, and indexing organizes the information, all working together to make your online searches as quick and accurate as possible. This blog could be your ultimate backstage guide, your go-to manual for all things SEO.

High organic SEO rankings and PPC ads can increase brand awareness and credibility. Google wants to make sure that the information it’s gathering for its AI Overviews comes from credible sources. One sign that a professional source manages a website is when it operates at peak performance and is designed to improve the user experience. AI Overviews are helpful because they essentially create clickable summaries of relevant data points. For example, if you were to Google “how long does it take to ride a bike? ” you’ll be given a quick summarized answer (based on gathered research) as well as other helpful points related to the search.